Marketing and Advertising Strategies
Marketing and Advertising Strategies is a topic indexed in PICO Portal from OpenAlex.
What is known about Marketing and Advertising Strategies?
This cluster of papers explores the evolution, challenges, and impact of Integrated Marketing Communication (IMC) in the marketing domain. It delves into topics such as brand performance, customer relationship, digital marketing, market orientation, and communication integration. The research emphasizes the importance of IMC in building brand equity and influencing customer behavior.
How many works does Marketing and Advertising Strategies have?
Marketing and Advertising Strategies has 46,182 works in the PICO Portal index. The count is the OpenAlex total, not the number of papers listed on this page.
How many citations does Marketing and Advertising Strategies have?
Marketing and Advertising Strategies has 187,240 citations in the OpenAlex counts PICO Portal stores.
What is the OpenAlex record for Marketing and Advertising Strategies?
The OpenAlex for Marketing and Advertising Strategies is on the source record.