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PICO Portalanswers from OpenAlex

Customer churn and segmentation

TopicLeading institutions, researchers & key papers

Customer churn and segmentation is a topic indexed in PICO Portal from OpenAlex.

What is known about Customer churn and segmentation?

PICO Portalrecord summary

This cluster of papers focuses on customer equity management and prediction, utilizing data mining, machine learning, and segmentation techniques to understand customer churn, lifetime value, and profitability. It explores the impact of marketing strategies on customer retention and financial performance in various industries, particularly in telecommunications.

How many works does Customer churn and segmentation have?

PICO Portalindexed works

Customer churn and segmentation has 31,215 works in the PICO Portal index. The count is the OpenAlex total, not the number of papers listed on this page.

How many citations does Customer churn and segmentation have?

PICO Portalcitation count

Customer churn and segmentation has 147,150 citations in the OpenAlex counts PICO Portal stores.

What is the OpenAlex record for Customer churn and segmentation?

PICO Portalopenalex

The OpenAlex for Customer churn and segmentation is on the source record.

Who are the most-cited researchers behind Customer churn and segmentation?

PICO Portaltop researchers by citations
1
Marko Sarstedt · Customer Service Quality and Loyalty
531 works213,488 citations
2
Christian M. Ringle · Customer Service Quality and Loyalty
376 works208,828 citations
3
Joseph F. Hair · Customer Service Quality and Loyalty
305 works160,408 citations
4
Valarie A. Zeithaml · Customer Service Quality and Loyalty
115 works137,485 citations
5
A. Parasuraman · Customer Service Quality and Loyalty
183 works120,118 citations

Where is Customer churn and segmentation research published, and who funds it?

PICO Portalvenues & funding sources

TOP JOURNALS

No journal data available yet.

TOP FUNDERS

National Science Foundation—
NIH—
Wellcome Trust—
European Research Council—
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