# Virtual brand experience in digital reality advertising: Conceptualization and measurement

**Type:** Papers  
**Canonical URL:** https://picoportal.org/library/papers/virtual-brand-experience-in-digital-reality-advertising-conceptualization-and/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Heejun Lee,Chang‐Hoan Cho |
| Citations | 26 |
| DOI | 10.1002/cb.2126 |
| Fields | Arts and Humanities,Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W4312225278 |
| Type | article |
| Year | 2022 |

## Paper authors

- [Heejun Lee](https://picoportal.org/library/researchers/heejun-lee/)

## Paper journal

- [Journal of Consumer Behaviour](https://picoportal.org/library/journals/journal-of-consumer-behaviour/)

## Paper primary topic

- [Digital Marketing and Social Media](https://picoportal.org/library/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://picoportal.org/library/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://picoportal.org/library/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Media Influence and Health](https://picoportal.org/library/topics/media-influence-and-health/)

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Source: PICO Portal — public research metadata, principally OpenAlex. See https://picoportal.org/library/sources/ for provenance and https://picoportal.org/library/methodology/ for what these figures mean.