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To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising

PaperCitations, authors & open-access status

To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising is a paper indexed in PICO Portal from OpenAlex.

How many citations does To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising have?

PICO Portalcitation count

To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising has 234 citations in the OpenAlex counts PICO Portal stores.

When was To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising published?

PICO Portalyear

To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising has 2018 year in the PICO Portal index.

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What is the open-access status of To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising?

PICO Portaloa status

To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising has closed oa status in the PICO Portal index.

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What is the DOI of To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising?

PICO Portaldoi

The DOI for To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising is on the source record.

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What is the OpenAlex record for To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising?

PICO Portalopenalex

The OpenAlex for To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising is on the source record.

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