# To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising

**Type:** Papers  
**Canonical URL:** https://picoportal.org/library/papers/to-emoji-or-not-to-emoji-examining-the-influence-of-emoji-on-consumer-reactions/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Gopal Das,Hillary J. D. Wiener,Ioannis Kareklas |
| Citations | 234 |
| DOI | 10.1016/j.jbusres.2018.11.007 |
| Fields | Business, Management and Accounting,Computer Science,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2901008555 |
| Type | article |
| Year | 2018 |

## Paper authors

- [Gopal Das](https://picoportal.org/library/researchers/gopal-das/)

## Paper journal

- [Journal of Business Research](https://picoportal.org/library/journals/journal-of-business-research/)

## Paper primary topic

- [Digital Communication and Language](https://picoportal.org/library/topics/digital-communication-and-language/)

## Paper topics

- [Digital Communication and Language](https://picoportal.org/library/topics/digital-communication-and-language/)
- [Digital Marketing and Social Media](https://picoportal.org/library/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://picoportal.org/library/topics/consumer-behavior-in-brand-consumption-and-identification/)

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Source: PICO Portal — public research metadata, principally OpenAlex. See https://picoportal.org/library/sources/ for provenance and https://picoportal.org/library/methodology/ for what these figures mean.