# The impact of brand credibility on consumer price sensitivity

**Type:** Papers  
**Canonical URL:** https://picoportal.org/library/papers/the-impact-of-brand-credibility-on-consumer-price-sensitivity/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Tülin Erdem,Joffre Swait́,Jordan J. Louviere |
| Citations | 563 |
| DOI | 10.1016/s0167-8116(01)00048-9 |
| Fields | Business, Management and Accounting,Decision Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W1992875111 |
| Type | article |
| Year | 2002 |

## Paper authors

- [Joffre Swait́](https://picoportal.org/library/researchers/joffre-swait/)
- [Jordan J. Louviere](https://picoportal.org/library/researchers/jordan-j-louviere/)

## Paper journal

- [International Journal of Research in Marketing](https://picoportal.org/library/journals/international-journal-of-research-in-marketing/)

## Paper primary topic

- [Consumer Market Behavior and Pricing](https://picoportal.org/library/topics/consumer-market-behavior-and-pricing/)

## Paper topics

- [Consumer Market Behavior and Pricing](https://picoportal.org/library/topics/consumer-market-behavior-and-pricing/)
- [Consumer Behavior in Brand Consumption and Identification](https://picoportal.org/library/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Innovation Diffusion and Forecasting](https://picoportal.org/library/topics/innovation-diffusion-and-forecasting/)

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Source: PICO Portal — public research metadata, principally OpenAlex. See https://picoportal.org/library/sources/ for provenance and https://picoportal.org/library/methodology/ for what these figures mean.