# Individualistic orientation and consumer susceptibility to interpersonal influence

**Type:** Papers  
**Canonical URL:** https://picoportal.org/library/papers/individualistic-orientation-and-consumer-susceptibility-to-interpersonal/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Mehdi Mourali,Michel Laroche,Frank Pons |
| Citations | 218 |
| DOI | 10.1108/08876040510596849 |
| Fields | Business, Management and Accounting,Psychology |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2083162801 |
| Type | article |
| Year | 2005 |

## Paper authors

- [Mehdi Mourali](https://picoportal.org/library/researchers/mehdi-mourali/)
- [Michel Laroche](https://picoportal.org/library/researchers/michel-laroche/)

## Paper journal

- [Journal of Services Marketing](https://picoportal.org/library/journals/journal-of-services-marketing/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://picoportal.org/library/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://picoportal.org/library/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Cultural Differences and Values](https://picoportal.org/library/topics/cultural-differences-and-values/)
- [Customer Service Quality and Loyalty](https://picoportal.org/library/topics/customer-service-quality-and-loyalty/)

---
Source: PICO Portal — public research metadata, principally OpenAlex. See https://picoportal.org/library/sources/ for provenance and https://picoportal.org/library/methodology/ for what these figures mean.