# How French Advertising Professionals Develop Creative Strategy

**Type:** Papers  
**Canonical URL:** https://picoportal.org/library/papers/how-french-advertising-professionals-develop-creative-strategy/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Ronald E. Taylor,Mariea Grubbs Hoy,Eric Haley |
| Citations | 116 |
| DOI | 10.1080/00913367.1996.10673492 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2319780219 |
| Type | article |
| Year | 1996 |

## Paper authors

- [Eric Haley](https://picoportal.org/library/researchers/eric-haley/)

## Paper journal

- [Journal of Advertising](https://picoportal.org/library/journals/journal-of-advertising/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://picoportal.org/library/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://picoportal.org/library/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Media, Gender, and Advertising](https://picoportal.org/library/topics/media-gender-and-advertising/)
- [Wine Industry and Tourism](https://picoportal.org/library/topics/wine-industry-and-tourism-2/)

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Source: PICO Portal — public research metadata, principally OpenAlex. See https://picoportal.org/library/sources/ for provenance and https://picoportal.org/library/methodology/ for what these figures mean.