# Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising

**Type:** Papers  
**Canonical URL:** https://picoportal.org/library/papers/exploring-the-construct-of-organization-as-source-consumers-understandings-of/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Eric Haley |
| Citations | 277 |
| DOI | 10.1080/00913367.1996.10673497 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W1969858253 |
| Type | article |
| Year | 1996 |

## Paper authors

- [Eric Haley](https://picoportal.org/library/researchers/eric-haley/)

## Paper journal

- [Journal of Advertising](https://picoportal.org/library/journals/journal-of-advertising/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://picoportal.org/library/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://picoportal.org/library/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Media, Gender, and Advertising](https://picoportal.org/library/topics/media-gender-and-advertising/)
- [Digital Marketing and Social Media](https://picoportal.org/library/topics/digital-marketing-and-social-media/)

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Source: PICO Portal — public research metadata, principally OpenAlex. See https://picoportal.org/library/sources/ for provenance and https://picoportal.org/library/methodology/ for what these figures mean.