# A review of the application of RFM model

**Type:** Papers  
**Canonical URL:** https://picoportal.org/library/papers/a-review-of-the-application-of-rfm-model/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Jo-Ting Wei,Shih‐Yen Lin,Hsin‐Hung Wu |
| Citations | 145 |
| DOI | 10.5897/ajbm.9000026 |
| Fields | Business, Management and Accounting |
| Open Access | true |
| OA Status | green |
| OA URL | https://academicjournals.org/journal/AJBM/article-full-text-pdf/EB3418D18198.pdf |
| OpenAlex ID | https://openalex.org/W2461826015 |
| Type | review |
| Year | 2010 |

## Paper authors

- [Hsin‐Hung Wu](https://picoportal.org/library/researchers/hsin-hung-wu/)

## Paper journal

- [AFRICAN JOURNAL OF BUSINESS MANAGEMENT](https://picoportal.org/library/journals/african-journal-of-business-management/)

## Paper primary topic

- [Customer churn and segmentation](https://picoportal.org/library/topics/customer-churn-and-segmentation/)

## Paper topics

- [Customer churn and segmentation](https://picoportal.org/library/topics/customer-churn-and-segmentation/)
- [Consumer Market Behavior and Pricing](https://picoportal.org/library/topics/consumer-market-behavior-and-pricing/)
- [Consumer Retail Behavior Studies](https://picoportal.org/library/topics/consumer-retail-behavior-studies/)

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Source: PICO Portal — public research metadata, principally OpenAlex. See https://picoportal.org/library/sources/ for provenance and https://picoportal.org/library/methodology/ for what these figures mean.