PICO Portalanswers from OpenAlex
The Journal of Marketing Theory and Practice
JournalCitation impact & published research
The Journal of Marketing Theory and Practice is a journal indexed in PICO Portal from OpenAlex.
What is the OpenAlex record for The Journal of Marketing Theory and Practice?
PICO Portalopenalex
The OpenAlex for The Journal of Marketing Theory and Practice is on the source record.
What are the most-cited papers on The Journal of Marketing Theory and Practice?
PICO Portalmost cited works
The effects of customer engagement, perceived brand equity, and cultural dimensions on repurchase intentions and positive word-of-mouth: a moderated mediation analysis
Bhaskar Upadhyaya, José Luis Saavedra Torres, Ashok Bhattarai, Nasim N. Malekshah, Haonan Zhang
Price reactions to a rival’s market exit: evidence from the U.S. airline industry
Sina Aghaie, Amir Javadinia, Seth Cockrell