PICO Portalanswers from OpenAlex
Journal of Marketing Communications
JournalCitation impact & published research
Journal of Marketing Communications is a journal indexed in PICO Portal from OpenAlex.
What is the OpenAlex record for Journal of Marketing Communications?
PICO Portalopenalex
The OpenAlex for Journal of Marketing Communications is on the source record.
What are the most-cited papers on Journal of Marketing Communications?
PICO Portalmost cited works
Impact of message design on banner advertising involvement and effectiveness: An empirical investigation
Aidin Namin, Mitchell Hamilton, Andrew J. Rohm