# Journal of Interactive Advertising

**Type:** Journals  
**Canonical URL:** https://picoportal.org/library/journals/journal-of-interactive-advertising/

## Facts

| Field | Value |
| --- | --- |
| Citations | 30,233 |
| h-index | 86 |
| Homepage | https://www.tandfonline.com/toc/ujia20/current |
| Open Access | false |
| ISSN-L | 1525-2019 |
| ISSNs | 1525-2019 |
| OpenAlex ID | https://openalex.org/S2764995312 |
| Publisher | Taylor & Francis |
| Works | 413 |

## Journal papers

- [Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games](https://picoportal.org/library/papers/advertainment-or-adcreep-game-players-attitudes-toward-advertising-and-product/)
- [To App or Not to App: Engaging Consumers via Branded Mobile Apps](https://picoportal.org/library/papers/to-app-or-not-to-app-engaging-consumers-via-branded-mobile-apps/)
- [Cognitive Load and Social Media Advertising](https://picoportal.org/library/papers/cognitive-load-and-social-media-advertising/)
- [How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media](https://picoportal.org/library/papers/how-political-interest-and-gender-influence-persuasion-knowledge-political/)

## Journal top topics

Showing 8 of 25.

- [Management and Marketing Education](https://picoportal.org/library/topics/management-and-marketing-education/)
- [Marketing and Advertising Strategies](https://picoportal.org/library/topics/marketing-and-advertising-strategies/)
- [Digital Marketing and Social Media](https://picoportal.org/library/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://picoportal.org/library/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Technology Adoption and User Behaviour](https://picoportal.org/library/topics/technology-adoption-and-user-behaviour-2/)
- [Media Influence and Health](https://picoportal.org/library/topics/media-influence-and-health/)
- [Impact of Technology on Adolescents](https://picoportal.org/library/topics/impact-of-technology-on-adolescents/)
- [Digital Communication and Language](https://picoportal.org/library/topics/digital-communication-and-language/)

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Source: PICO Portal — public research metadata, principally OpenAlex. See https://picoportal.org/library/sources/ for provenance and https://picoportal.org/library/methodology/ for what these figures mean.