PICO Portalanswers from OpenAlex
Journal of Consumer Research
JournalCitation impact & published research
Journal of Consumer Research is a journal indexed in PICO Portal from OpenAlex.
What is the OpenAlex record for Journal of Consumer Research?
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The OpenAlex for Journal of Consumer Research is on the source record.
What are the most-cited papers on Journal of Consumer Research?
PICO Portalmost cited works
Brand Credibility, Brand Consideration, and Choice
Tülin Erdem, Joffre Swait́
The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching
Joffre Swait́, Wiktor Adamowicz
Motivated Reasoning: A Depth‐Of‐Processing Perspective
Shailendra Pratap Jain, Durairaj Maheswaran
Product Scent and Memory
Aradhna Krishna, May O. Lwin, Maureen Morrin
Understanding and Improving Consumer Reactions to Service Bots
Noah Castelo, Johannes Boegershausen, Christian Hildebrand, Alexander P. Henkel