PICO Portalanswers from OpenAlex
Journal of Consumer Marketing
JournalCitation impact & published research
Journal of Consumer Marketing is a journal indexed in PICO Portal from OpenAlex.
What is the OpenAlex record for Journal of Consumer Marketing?
PICO Portalopenalex
The OpenAlex for Journal of Consumer Marketing is on the source record.
What are the most-cited papers on Journal of Consumer Marketing?
PICO Portalmost cited works
Negative outcomes of positive brand relationships
Kokil Jain, Isha Sharma
The internet of everything: implications of marketing analytics from a consumer policy perspective
Maria Petrescu, Anjala S. Krishen, My Bui