PICO Portalanswers from OpenAlex
Journal of Consumer Behaviour
JournalCitation impact & published research
Journal of Consumer Behaviour is a journal indexed in PICO Portal from OpenAlex.
What is the OpenAlex record for Journal of Consumer Behaviour?
PICO Portalopenalex
The OpenAlex for Journal of Consumer Behaviour is on the source record.
What are the most-cited papers on Journal of Consumer Behaviour?
PICO Portalmost cited works
Antecedents of consumer relative preference for interpersonal information sources in pre-purchase search
Mehdi Mourali, Michel Laroche, Frank Pons
Virtual brand experience in digital reality advertising: Conceptualization and measurement
Heejun Lee, Chang‐Hoan Cho
Pandemic‐led brand switch: Consumer stickiness for private‐label brands
Satadruta Mookherjee, Savisesh Malampallayil, Smaraki Mohanty, Nhu X. Tran
Affinity to mnemonic features of social media: Antecedent and consequences
Satadruta Mookherjee, Smaraki Mohanty, Sourjo Mukherjee