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AFRICAN JOURNAL OF BUSINESS MANAGEMENT
JournalCitation impact & published research
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PICO Portalmost cited works
A review of the application of RFM model
Jo-Ting Wei, Shih‐Yen Lin, Hsin‐Hung Wu
A study of customer satisfaction, customer loyalty and quality attributes in Taiwans medical service industry
Hsiu‐Yuan Hu, Ching‐Chan Cheng, Shao-I Chiu, Fu‐Yuan Hong